Burger King wanted to develop a new, innovative restaurant concept built on the equity of America’s favorite burger, The Whopper Sandwich and it’s Have it Your Way Brand promise.

The WHOPPER BAR was created. A bar of ingredients was built that allowed guests to order their burger exactly how they wanted it. A sleek atmosphere was designed and infused with flame-grilling and culinary cues. And best of all, beer was served for the first time in restaurant, truly making it a bar.

From the slick flame patterns of the packaging and uniforms to the digital menu boards and merchandising, each part of the customer experience captured the bold, contemporary new attitude of the WHOPPER BAR.

Kroger came to Beam Suntory during the month of September, Bourbon Heritage Month, with an ask to create an instore presence that not only highlighted premium bourbon brands but also educated shoppers about the flavors that make each bourbon unique. In tandem with unique bold imagery, we used QR codes on signage that allowed shoppers to download recipes, flavor profiles, as well as get instant savings at shelf.

The success of this program brought this creative to other retailers, such as Alberstons, Walgreens and Walmart, allowing Beam to own Bourbon Heritage Month across retailers.

The assignment was to develop a shopper (scale-platform) program that would break thru the holiday clutter and drives sales for all meal occasions – across multiple day parts.

So Tyson is sharing simple ways to transform everyday meals into a heartfelt gesture with this campaign. And it’s not just what our shopper is making, it’s who she can make it with and who she can make it for…the people she loves.

The Made With Love campaign raised the average shoppers basket size and overall lifted sales during this holiday season.

The Adventure in Every Glass Campaign was created to capitalize on the one key behavior from our target beer drinker, the need to get out and explore. Whether that’s taking the Road to Hana in Hawaii or hiking the High Line in NYC. It’s a fun reminder that there’s a little explorer in all of us. Where will Pacifico take you? Well, let us show you.

In the top 10 markets we found 3 to 4 secret, unique, mythical, off the beaten path adventures to explore. Made some hand drawn designed glasses per market and gave them away during Pacifico beer tastings and bar programs. We then encouraged people through on premise advertising to go explore for themselves, snap a pic and post it, creating an online community of adventurists. 

Beam Suntory asked us to create new multibrand racks that can be placed into the permanent Military Store shelf sets. Historically, these were just bourbon focused racks but due to the success of these they were looking to expand into other brand besides just bourbon. Hoping to make a multibrand platform that works across all brands.

Keeping in mind that this is a heavily male dominated account and that these shoppers have an interest in premium spirits, we developed 4 concepts for Beam. Ultimately landing on the Bottle Barracks as the final selected concept.

What do you do when you identify a cultural trend with opportunity to drive cross-category purchase? You howl and run with it! Halloween season at Sam’s Club promises Members jumbo-sized bags of candy and costumes for pint-sized Trick or Treaters.

But, Sam’s was under-serving an adult-sized opportunity. With 157MM Americans celebrating Halloween and more adults than ever (32%) attending or hosting a Halloween party, we identified whitespace for Tyson and Sam’s Club to partner, capturing unexpected Halloween shopper dollars. In the end, we tripled volume goals and doubled our ROI.

Summer grilling season is tough to break through. With retailers supporting only three main drive times and aggressive competition, Tyson needed a big idea to win our key season and win over grillers. And with that a legend was born.

An exclusive partnership with The Players Tribune and Tyson gave grillers everything they needed to be a legend at their own grill. Featuring all-star athletes, exclusive recipes and customized content, this national program got customized for each retailer. This MVP program increased portfolio sales, reversed category declines, and at least doubled category growth rate for Tyson. A legendary summer, indeed.

Bonefish Grill had a unique opportunity to bring a new branding campaign to life during a wave of new restaurant openings.

Utilizing the new brands positioning, "Incredible Served Daily" we were tasked with developing a look and extending it across an extensive range of new store openings. This new platform needed to provide message consistency for the brand while bringing a truly "Un-Chained Chain" personality to life. We focused on elevating the food photography and designed a targeted message/media strategy to keep current guests while attracting staying fresh to attract new.

The following is a range of packaging projects, across multiple clients.

With the launch of over 20 new menu items, Bonefish Grill needed to build a holistic campaign that would not only excite their core seafood consumers, but also generate awareness with those looking for steaks, chops, bowls and hand crafted cocktails. 

We developed the overall voice of the program, “We have a way with new” and used it in a fully integrated campaign across all touch points - a Food Network TV spot, national radio, digital engagement and in-store merchandising.

BK wanted to relaunch their retail image, moving away from the pop-culture King phenomenon and more towards a celebration of their food. 

We created a unique food-focused retail experience that revolved around the ownership of an emotion that the consumer can believe in. “Burger King is your Food Authority.”

Not only did BK revamp their menu items, but their look as well. We took the food photography into a more emotional, handcrafted, premium light. We began to tell our consumers more about the food, which in turn developed a stronger connection to them.

Tyson wanted to empower moms over the summer months with real time family meal solutions. Ease and inspiration were key, especially during this time period when meals are often shortened or forgotten all together. 

What better role model than Wonder Woman to step in and inspire moms. Tyson sponsored the blockbuster hit with simple meal ideas, coupons and a sweeps to win tickets to go see the movie. 

With a full omni-channel awareness campaign, our message hit shoppers with digital offers, shopping lists and social shares. Once in-store, shoppers could get instant savings with purchase and more info on how to win tickets from Fandango.

Overall Tyson sales lifted and the campaign designs were one of the best the Warner Brothers Studio had seen!

Coors Light needed to integrate their national strategy and brand objectives into their international markets with a tool kit of campaigns. This would focus on their one core benefit: “Rocky Mountain Cold Refreshment.”

Five campaigns for the year were developed and won the business for the agency.

To break through the clutter and keep DiGiorno top of mind during the Super Bowl, we drove engagement and weekly pizza stock up through a compelling initiative that linked directly to the excitement of the NFL season.

DiGiorno brought to life the excitement of the playoffs through the Countdown to Greatness Sweepstakes. Fans could follow the playoffs, play football-themed games, and enter weekly for a chance to win bigger and better home entertainment prizes.

Permanent displays for Beam Suntory are a key part of their robust shopper marketing plan. The success of several brand and multibrand strategies often are dependent on this tactic.

These are a range of displays, some were produced and some weren’t, however they all are innovative solutions that capture the program ask of each brand.

Burger King has held the title of America’s Favorite Burger for over 50 years. To reward guests for their Whopper loyalty, we partnered with America’s Favorite Gaming System, Xbox, to promote their new Kinect platform.

The program centered on a text-to-win component, allowing guests to text in codes from packaging to win instantly, with one winner every 15 minutes! In-store merchandising and a cross-country tour with demos and King appearances spread the word.

BK wanted a promotion that would capture the attention of SuperFans, build brand loyalty among NASCAR fans, and increase average check, all while staying true to the BK attitude. 

Partnering with Tony Stewart, a SuperFan idol and popular NASCAR driver, we launched a fully integrated program that stretched from restaurant to racetrack. Game codes on bigger-ticket items increased sales and gave guests a chance to win prizes when entered at BKRacing.com. 

Once online, Tony-branded content kept guests engaged and coming back. In-restaurant merchandising, packaging, local print ads, at-track events, and direct mail/guerrilla tactics broadened awareness. 

You’ve heard the phrase “Go big or Go home?” Well, DiGiorno was able to do both in the city they call home thanks to a smart local media plan and a lot of hungry Chicago sports fans.

First, we shared in the excitement of the recent pennant win and became the official pizza of The Chicago White Sox. With an in-stadium media buy, converting five food stalls into DiGiorno concession stands, we took over the stadium with DiGiorno. We became the pizza of South Side baseball fans.

Next, we moved on to the United Center and became the exclusive pizza of the Chicago Bulls and Blackhawks. We promoted our new partnership again with another in-stadium media buy, as well as stadium promotions like “DiGiorno’s Lucky Row” and “See Red” campaigns. But our greatest achievement was building the first ever DiGiorno Pizzeria on the main floor of the United Center.

The Super Bowl timeframe is an exciting one for the pizza category, with special deals flooding the marketplace. DiGiorno broke through with a nationwide $5 pizza deal.

We gave the deal a fun “high five” hook and challenged the two Super Bowl cities to break the High Five World Record.

High fives were given all around at two simultaneous sampling events in Green Bay and Pittsburgh. Even in subzero temperatures, fans came to the event to attempt the world record and get a slice of piping-hot DiGiorno pizza. 

With the release of the first ever Simpsons movie, BK not only launched an in-restaurant campaign bringing the characters to life through their favorite BK products, but also gave people a chance to see how the Simpsons actually lived, by becoming one.

BK launched the site “Simpsonize Me,” giving people a chance to virtually become a Simpsons character. With support not only online, but also in-restaurant, the “Simpsonizer” kiosk was built and traveled nationwide, giving fans a real-life experience.

When brands like Finesse, Thermasilk and Burger King look to tie into a musician and became a sponsor, a tour becomes a very exciting adventure. Not only do you have to match the artist with your brand, but you also have to make it so thousands of concert-goers remember your brand after they leave their favorite concert. 

For example, for both Sheryl Crow and Michelle Branch, we created concert events where you could freshen up your hair with our products and answer beauty questions to win upgraded seats, as well as free merchandise.

For the Jonas Brothers, we were not only their main sponsor, but we also created an online backstage digital experience where you could interact with the boys and win tickets and merchandising.

When it came to encouraging customers to make a special trip and increase average check at Burger King, one fail-safe tactic is always gaming. Whether it be aligning ourselves with hot properties and leading-edge partners or leveraging Burger King assets to create a unique, ownable, and compelling experience, games were always a success. 

Within this section, you will see a sampling of traditional on-pack scratch-and-win game cards and collect-and-win cards and envelope, along with digital gaming, text-to-win, and of course instant wins. 

Most cases creating a 360 campaign approach, with in-store merchandising, OVU and broadcast, were created to bring up the games awareness and draw customers back for repeat visits and more game play.

Revlon came to us asking to create a strategic retail experience that demanded women stop and take notice of them, to connect with Revlon as a current brand, and to make Revlon a destination location within the beauty aisle.

This work shows the lifespan of our pitch, starting at the problem itself “The Wall”– and making that a focal point to break away form the other brands. Then we tackled how to expand those visuals and ideas to end-aisle and counter-unit displays and interaction, as well as mobile shopping. 

When asked back, we were charged to integrate with partnering agencies within the network to ideate big 360 thinking. This time to come up with 3 globally relevant integrated brand campaigns. The work displayed here is the retail portion of those campaigns created. 

DiGiorno wanted to challenge people’s perceptions of everyday takeout lunch with the introduction of a new product launch, Flatbread Melts. We encouraged trial and generated awareness by putting the product directly into our consumers’ hands.   

Lunch was on us for thousands of Chicagoans in a multifaceted sampling program. First, we hosted an outdoor sampling event in a marquee Chicago location, where crowds lined up to get a free, full-sized Flatbread Melt. Then we went inside the offices of over 200 companies and served free lunch in a DiGiorno-branded environment.