BEAM SUNTORY / MILITARY RACKS

Beam Suntory asked us to create new multi brand racks that can be placed into the permanent Military Store shelf sets. Historically, these were just Bourbon racks but due to the success of these Beam was looking to expand into other brands besides just bourbon. Hoping to make a multi brand platform that works across several brands.

Keeping in mind that this is a heavily male dominated account and that these shoppers have an interest in premium spirits, we developed 4 concepts for Beam. Ultimately landing on the Bottle Barracks as the final selected concept.

Firefly_Gemini Flash_put this display inside an AAFFEs Store on the wall of the liquor section. make the i 938901.png

Firefly_Gemini Flash_put this display inside an AAFFEs store on the back wall of the liquor section. make 74951.png

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