TYSON FOODS | LEADING THE GRILLING OCCASION

Bringing sports, food, and summer traditions together.

Tyson partnered with The Players' Tribune to create a first-of-its-kind summer grilling platform featuring professional athletes,
exclusive recipes, and fresh inspiration for consumers nationwide. Supported by tailored retailer executions, the campaign seamlessly
blended content, commerce, and culture to drive participation, accelerate sales, and more than double category growth.