TYSON FOODS | HALLOWEEN ACTIVATION

The biggest Halloween opportunity wasn't knocking on doors.

Tyson and Sam's Club uncovered a growing audience of Halloween hosts and partygoers, creating a program designed around
adult celebrations. By tapping into an emerging cultural shift, the campaign unlocked new purchase occasions across categories,
delivering 3x the volume goal, 2x the projected ROI, and a Shopper Marketing EFFIE recognition.