SUNTORY GLOBAL SPIRITS | WHOLE FOODS ACTIVATION

Transforming a single fixture into multiple shopper-driven experiences.

I led the creative development of a multi-brand display program featuring a premium 360° circular fixture and six themed food-and-beverage activations. Blending elevated storytelling, recipe inspiration, and flexible branding, the program transformed a single display into a series of engaging retail experiences that drove product discovery and cross-category sales.