PACIFICO | ADVENTURE ACTIVATION

Some adventures start with a map. Others start with a beer.

Adventure in a Glass brought Pacifico's adventurous spirit to life through collectible, hand-illustrated glasses celebrating hidden
gems across the brand's top markets. Paired with social and in-bar activations, the program inspired consumers to explore, share their
journeys, and become part of a community of modern-day explorers, earning a GDUSA Graphic Design creative recognition along the way.