MIRACLE-GRO | REFRESHED RETAIL ACTIVATION

Planting one idea. Growing an entire campaign.

The campaign began with a series of key visuals that established a bold, vibrant creative direction for Miracle-Gro's new
indoor plant food line. From there, every POS element was designed as part of a cohesive system, combining lush imagery, impactful
messaging, and the spirited "Let's Grooo!" platform to inspire plant lovers and drive discovery. The result was a unified retail
experience that brought the joy of indoor gardening to life across displays, signage, and in-store touchpoints.