DIGIORNO PIZZA | LUNCH IS ON US SAMPLING EVENT

How do you change minds about lunch? Let people taste it.

To launch DiGiorno Flatbread Melts, we took lunch directly to consumers through high-profile sampling events and branded pop-up
experiences in more than 200 offices. By turning a product launch into a hands-on trial experience, the campaign generated buzz,
drove adoption, and proved that a great lunch doesn't have to come from a takeout bag.