DIGIORNO PIZZA | YOU BETTIS BELIEVE

Proving that game-day pizza doesn't need a delivery driver.

DiGiorno partnered with NFL legend Jerome Bettis to challenge perceptions and put frozen pizza in the game-day spotlight.
Built around the rallying cry "You Bettis Believe," the campaign connected the brand to one of football's biggest traditions,
giving fans a chance to win an exclusive fantasy football draft experience in Las Vegas. Through national, retail, and
experiential activations, DiGiorno proved that great pizza can come straight from your own oven.