DIGIORNO PIZZA | HIGH FIVE SAMPLING EVENT

High fives. Hot pizza. Big game energy.

DiGiorno turned a simple $5 pizza deal into a national event. By challenging fans in Green Bay and Pittsburgh to break
the High Five World Record, the brand transformed a promotion into a shared experience. Even in subzero temperatures, football
fans showed up for the chance to make history, grab a slice, and celebrate game-day pizza together.