CARRABBA’S | NEW LUNCH MENU LAUNCH

Turning everyday lunch into an Italian-inspired escape.

Created to support Carrabba’s refreshed lunch menu, The Grande Flavor Shift redefined lunch as a break from the ordinary. Built around bold visuals, crave-worthy food photography, and energetic messaging, the campaign came to life across digital, social, video, search, and in-store touchpoints. The result was a cohesive omnichannel experience that elevated the lunch occasion, driving awareness and appetite for a more flavorful midday meal.