BURGER KING | TONY STEWART EXPERIENCE

Bringing NASCAR fans closer to the action, one visit at a time.

Burger King partnered with NASCAR icon Tony Stewart to bring fans closer to the sport they love. Through game codes, exclusive content, and chances to win prizes, every restaurant visit became part of the race-day experience. Supported by packaging, merchandising, local advertising, and live events, the program deepened fan engagement, increased average checks, and fueled loyalty among NASCAR's most passionate followers.