BURGER KING | THE KING + KINECT

What happens when a crave-worthy burger meets the next big thing in gaming?

To celebrate the launch of Xbox Kinect, Burger King created a promotion that turned every meal into a chance to win.
Through instant-win packaging, interactive in-store experiences, and a nationwide tour featuring Kinect demos and King appearances,
the campaign brought together food, technology, and entertainment in one immersive brand experience.