BONEFISH GRILL | NEW MENU LAUNCH

A menu this new deserved a bigger story.

Built around the platform We Have a Way With New, the campaign introduced more than 20 new menu items, showcasing
everything from steaks and bowls to handcrafted cocktails. Across TV, radio, digital, and in-store experiences, every touchpoint worked
together to drive trial, spark excitement, and redefine Bonefish as more than a seafood destination.